JANUARY 31, 2025 CHICAGO, Illinois – CIVC Partners, L.P. (“CIVC”), a Chicago-based middle market private equity firm focused on investing in the business services sector, is pleased to announce an investment in Strategus LLC (“Strategus” or the “Company”) in partnership with co-founders Dave Miles and Joel Cox, CEO Todd Porch, and the broader Strategus management team.
Strategus is a leading managed services provider of high-performance connected TV (“CTV”) advertising campaigns serving digital agency and direct brand clients. The Company was founded in 2013 by Dave Miles and Joel Cox, and over the last 12 years, has established itself as a premier provider of programmatic CTV and omnichannel marketing campaigns. For additional information on Strategus, visit www.strategus.com.
“We are excited to partner with the team at CIVC, who share our vision for Strategus and brings unique expertise and resources to enhance our offering and accelerate our growth trajectory,” said CEO Todd Porch. “CIVC’s extensive experience in partnering with best-in-class services businesses will further reinforce Strategus’s position as a trusted marketing partner for our clients.”
Scott Schwartz, Partner at CIVC, added that, “Strategus is a premier provider in the sector with more than a decade of experience delivering CTV and omnichannel marketing campaigns to its agency and brand clients. We are excited to partner with Dave, Todd, Joel, and the Strategus team to support the company in expanding its managed services offering and pursuing strategic acquisitions.”
The partnership with Strategus builds on CIVC’s investment experience in the digital marketing services and IT services industries, including 829 Studios (provider of integrated, data-driven digital marketing services), InnovateMR (provider of tech-enabled survey and sampling services), and iVision (provider of managed services and technology consulting), among others.
Ropes & Gray LLP served as legal counsel to CIVC on the transaction. JEGI Clarity acted as financial advisor to Strategus, and Doida Crow Legal LLC served as the Company’s legal counsel.
About CIVC Partners, LP
CIVC Partners is a Chicago-based private equity firm investing in high-growth middle market companies in business services sectors. Since 1989, CIVC has invested over $2.7 billion in 86 platforms, in partnership with founders and executives. CIVC Partners currently invests from CIVC Partners Fund VII. More information on CIVC Partners and its portfolio companies can be found at www.civc.com. If you have an opportunity that may be an acquisition candidate for Strategus, please contact Scott Schwartz or Alex Lieberman.
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